From Metaverse to Matterverse: Why the ‘Industrial Metaverse’ is better than its reputation

In March 2024, at TRANSFORM in Berlin, our CPTO Mei Dent delivered a keynote on the transformative power of the industrial metaverse.

Unlike the consumer metaverse, the industrial version focuses on digitizing industry through AR and spatial computing. Dent emphasized the vast potential of this technology, already in use by major companies like Ford, Coca-Cola HBC, and Hyundai.

These examples demonstrate that AR, smart glasses, and 3D models are revolutionizing manufacturing, logistics, and remote support, driving efficiency and innovation across sectors. The industrial metaverse is no longer a concept; it's transforming industries today.