29 juil. 2024
Employees can lose up to five weeks a year navigating between applications. We examine how good integration can help you take the time back.
Once considered a perk, workplace flexibility is now a prerequisite for many employees. Flexibility is expected in working hours, office spaces, and even tech stacks. To work efficiently, staff are keen to use devices, systems, and applications they're familiar with.
The problem? Multiple, personalized digital experiences lead to an increase in apps. Often this is done without enough consideration for how they all work together.
The solution? An integration strategy that manages complexity and supports a better user experience. Let’s dive in.
In this article:
Are personalized digital experiences a recipe for complexity? The short answer is yes. But only if you overlook the importance of connecting your team’s favored apps.
This issue is prevalent across multiple businesses. Salesforce's third State of IT report reports that the number of apps across a typical enterprise has risen by 26% in just two years. Yet the majority of these apps remain largely unconnected.
This lack of connectivity is not to be taken lightly. It can negatively impact your employees, your customers, and your business as a whole.
Employees can lose up to five weeks a year navigating between applications. How do they accrue this time? Research reports that users must jump between an average of 14 apps to do everyday tasks. Without an integration system in place, this is sure to eat up valuable time.
What we haven’t touched on is the adverse user experience that also occurs. Employee app fatigue — the sense of exhaustion an employee can experience from managing too many applications — can weigh heavily on your team. Developing a personalized digital experience is only valuable when it serves its user.
Neglecting connectivity can spawn external issues too. Nowadays, 72% of customer interactions are digital.
When dealing with your company, customers expect seamless interaction. They do not care about how many apps are working in the background to support their use case. Their data should be aggregated and available regardless of its sources.
Timewasting, employee and customer dissatisfaction aside, connectivity issues can often lead to data silos.
Miscommunication, poor working relationships, and even missed sales opportunities — data silos breed big problems for businesses. Also, in terms of goals for growth.
A survey, conducted by MuleSoft and Salesforce, found that 81% of respondents felt that data silos were hindering their digital transformation efforts.
The short answer here is also yes.
So, what is an integration strategy?
To answer that, we first need to understand integration.
Integration is the process of connecting multiple enterprise systems to work together as a whole.
An integration strategy, then, is the plan and process an IT team follows to effectively connect a business’s apps.
With everything connected, users get to have a digital experience that suits their working needs without worrying about time wasting or app fatigue.
In a nutshell, effective integration ensures employees have timely access to all necessary resources from a single platform. Moreover, it caters to numerous use cases, such as customer success agents utilizing ServiceNow and Slack, and sales leaders navigating between Salesforce and Microsoft Teams.
Let’s look at these use cases in detail.
With customers spanning multiple industries, we know the importance of providing connected technology that supports even the most niche of use cases. Connection is at the heart of what we do, and integration plays a huge role in that.
At TeamViewer, we improve workflows by seamlessly integrating into other software suites. This eliminates the need to switch between different systems. All of which improves the experience for your employees, customers, and business.
How will integrations help your business? Learn more about TeamViewer’s integrations today.
Employees can lose up to five weeks a year navigating between applications. We examine how good integration can help you take the time back.